tag:blogger.com,1999:blog-45297514665450166462012-01-24T01:53:41.151-08:00Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.comBlogger191100tag:blogger.com,1999:blog-4529751466545016646.post-70666483020702683202010-05-22T07:48:00.000-07:002010-05-22T18:56:09.520-07:00

It's been a while since I blogged and I've noticed an upsurge in interest in the 'brand voice' concept so I am going to explain it here. Please note, this is a expansion on ideas you can find on my company website.Brand is a lot more than just a logo.So much of branding is about how your business communicates. And yet so much corporate communication is purposeless, empty spin.To reach your people

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-86920274901924652792010-03-16T02:32:00.001-07:002010-03-16T03:48:02.998-07:00

I think it is. I don't personally believe all marketing is evil. But I know people who do. And that's why it's kind of a dirty word. It conjures images of suited, rat-faced men sitting around a shiny oval table working out ways to manipulate toddlers into getting their parents to spend their hard earned dollars on something unhealthy and inherently amoral.There are, however, ways to avoid

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-40914887086077906682009-11-20T05:20:00.000-08:002010-05-25T00:35:03.044-07:00

I was visiting a client recently and while I was waiting in the waiting room, I suddenly caught sight of a sign in the foyer that said "WELCOME Sasha Wasley from Razzed Consulting!"What a thrill! Welcomed...by name. In someone else's place of business. What a way to make me feel important and valued.This got me thinking about how people who come to a website for the first time feel. It really is

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-37905522851519777762009-08-22T02:46:00.001-07:002009-08-29T19:45:07.613-07:00

Attention getterHeadlines have a few purposes but the first and foremost purpose is to generate interest from the reader. The reason is this: about 80% of your readers will choose whether to read on or ignore your ad/article/webpage when they read your headline.That doesn't mean you should do this:SEX!Okay, now I have your attention, let me tell you about my products...I think - nay - I know that

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-88552140125726060492009-07-14T06:32:00.000-07:002009-07-16T02:27:36.940-07:00

Whether it's an e-newsletter or a direct email to your customer, I'd like you to remember one vital thing.The reader will only read what is relevant to him/her.I'm subscribed to a number of e-newsletters, bulletins and groups. Do you think I read each email I get? Not a chance. This is how I choose.1. By scanning headlines. I prefer my headlines to be visible all at once (eg as links at the top

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-59768294423531092852009-06-05T06:30:00.000-07:002009-06-13T05:58:17.133-07:00

As promised (in February!)On hold messages are notoriously boring, bordering on annoying. There are THREE SIMPLE WAYS to avoid being boring and annoying.1. Think about what you want to hear from a business you phone. Do you want to hear the story of their forefathers? The mission statement? No. You want to hear how this company can solve a problem for you or give you something you want. You want

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-27437277425417137702009-02-06T00:43:00.001-08:002009-02-06T02:52:40.480-08:00

I will assume you already know these 3 things:1. What you are advertising (product, service)2. The purpose of your ad (i.e. to sell product, promote new product, build brand awareness, counter a negative perception of your business, etc.)3. The key features or benefits you want to sellRadio stations will often offer you their own ad-writing services. You might prefer to find your own writer

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-50999793081718703212009-01-23T01:19:00.000-08:002009-01-23T03:10:57.447-08:00

This really is SEO 101, but you have to remember that a page full of keywords will give you no return if they aren't used in a certain way.What are keywords? They are the words your customers will search on to find your product or service.TIP 1: Choice of wordsUse a service like Google's keyword tool to find the words your customers might use to search for you, your site, or your product/service

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-34114755786105508912009-01-18T04:23:00.000-08:002009-01-18T04:50:28.931-08:00

You can really stuff this up if you don't remember one simple thing: people love themselves above all else.There is nothing duller than a letter or email about how great someone's business is. Or about how good their new corporate website is. Or about what terrific features their product has.But, I hear you say, I need to tell my customers about my new website (or product, or service). Yes, but

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-45230709086430972002008-12-14T00:51:00.000-08:002008-12-14T01:32:54.652-08:00

First find out how the brochure will be printed. You may need to produce text for multiples of 4 pages, for example. It's easier to plan your structure if you know about how many pages you're aiming for.Your product brochure begins (obviously) with the front page, on which you have the name and logo of the company, the title of the product and possibly a product tagline. For example:Monk's

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-68754702903699356332008-11-26T04:44:00.000-08:002008-11-26T04:51:21.999-08:00

I stole this from someone else's blog and I love it.

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-3517513967274694672008-11-01T05:02:00.000-07:002008-11-01T05:34:44.033-07:00

Part 2!Here are some simple steps that will allow to you assemble a corporate profile. And by corporate profile, I'm talking about your nice brochure/booklet - not the profile page of your website. For the latter, see this post: The Art of Writing an About Us Page.1. Create a timeline. Ask your longstanding senior staff to think of some highlights over the years. They probably won't recall

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com3tag:blogger.com,1999:blog-4529751466545016646.post-90549493941341858872008-09-27T05:28:00.000-07:002008-09-27T05:41:48.066-07:00

It's been a while since I blogged! Sorry about that if you're one of my subscribers. Put it down to being flat out on several projects, including an Annual Report. Gotta love printing deadlines.I wrote a couple of articles recently that I thought readers might find interesting or useful. They're online at SuperLiving magazine (www.superliving.com.au) and here are the direct links with titles:1.

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-26049067463239174002008-07-25T06:36:00.000-07:002008-07-26T04:44:52.409-07:00

It all depends on two things:1. Your branding2. Your abilitiesBrandingIf your branding is all about being a warm, intimate, local, owner-centric business, then a DIY website can work beautifully. It shows that you care enough to get online for your customers, but also that you're everything I just mentioned.DO make it usable, current and attractive.DON'T make it awkward or clunky, broken, slow to

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-62107834488678210202008-06-15T06:12:00.000-07:002008-07-25T06:26:26.736-07:00

If you absolutely must write this yourself, here are your five basic first steps. I personally think you should get an outsider to do it (and I’m not just trying to drum up business here - ever heard of jargon??). I’ll follow this post up with more because it’s a big topic, but this will get you started.1. Know your reader. By this I mean you should know who you want to be reading your corporate

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-15212821537187588842008-06-03T06:08:00.000-07:002008-07-15T06:11:34.250-07:00

There is a definite art to it! And an art worth your learnin'.Your About Us/Company Profile page might reflect your company’s history, philosophy, specialisations or all of the above. As such, it’s a highly unique piece of writing and there are no hard and fast rules. I have seen lots of mistakes, though. Consider this ‘tip’ a cautionary tale: here’s a what not to do of About Us pages.1. A

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com2tag:blogger.com,1999:blog-4529751466545016646.post-36383857993899914842008-05-20T06:05:00.000-07:002008-07-15T07:59:55.085-07:00

Frequently Asked Question (FAQ) pages can be great. If you have no site map or search facility on your website, an FAQ is a way to interface with your interested customers and make their experience of your site more user friendly. A frustrated visitor to your site is much less likely to pull out her credit card!Here are some tips for writing a really good FAQ.1. Link it from your Navigation bar

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-12016788931304553162008-05-10T06:01:00.000-07:002008-07-15T06:04:50.155-07:00

The five most basic of basic things to do when you write your own web content.1. If you are entering content into a content management system (CMS), write it in a word processing program and SPELLING/GRAMMAR check it before upload. Ditto when creating your website from scratch.2. Be sure that your font type, format and size match the rest of the site.3. Don’t use all the content you can think of.

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0tag:blogger.com,1999:blog-4529751466545016646.post-27843175843291296092008-04-15T05:49:00.000-07:002008-07-15T05:54:47.979-07:00

Here I’ll be sharing some of the things I’ve learned in my experience as a copywriter. This is where I give you some industry knowledge. Maybe you want to do your own copywriting for your small to medium enterprise (SME) or maybe you’re starting out as a copywriter? Subscribe to my RSS feed to follow my regular tips on how to hone your copywriting skills to create: Killer advertisements

Sasha Wasleyhttp://www.blogger.com/profile/04571049343141237340noreply@blogger.com0